 This week's guest judge is Justine Armour, chief creative officer and partner at FIG, New York. Winner: Bring ' Sabotage'. This sweet short film for Norwegian courier company Bring asks and delightfully answers the question: what's the downside of having your packages reliably and consistently delivered?
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 Launching the first campaign within the framework of the innovative new brand platform, a2 Milk® proudly introduces 'Tough Tummies'. This integrated campaign celebrates a2 Milk’s natural absence of the A1 protein found in most conventional milk. VIEW THE SPOT
 Integrated creative agency MullenLowe today launches a new content platform, Princesses on Periods, for Bayer Consumer Health Brand, Dorival, in Central America. In these tales, Rapunzel, Sleeping Beauty and Cinderella aren’t stuck in castles talking to animals; they’re going to school, having fun with their friends, gaming on Twitch, sharing makeup tips and playlists… just living their best lives – and also, getting their periods. VIEW THE 3 SPOTS
 ‘Trade Places’ features a photo series of LGBTQIA+, London based decorating collective Corky’s Painters, who share their experiences of being tradeswomen in a male dominated industry - all the while being transformed into their male counterparts through drag. VIEW THE SPOT
 Renowned British creative Rankin photographed primary school children proudly showing their healthy teeth for the campaign which can be seen across OOH and social. The campaign also sought to explore and prototype concept toothbrushes — “The Newfanglers Brushes” — where we are exploring unique brushes with names like Fangtastic and Gap Getter. VIEW THE SPOT
 Fall in love with wearing SPF every day! CeraVe AM Facial Moisturizing Lotion is Developed with Dermatologists and 3 Essential Ceramides to help restore your skin's natural barrier. It may just be love at first lather with The One Under The Sun! VIEW THE SPOT
 The city of Sao Paulo is considered one of the largest commercial centers in Latin America. It was in this shopping city that the Salvation Army chose to kick off its new ‘Salvation Hanger’ action. The initiative invites Sheraton Hotel guests to hang items of clothing on hangers as a donation to those who need it most. Signed by WMcCann, VIEW THE SPOT
 ‘Sicker than the Patients’ is a new integrated campaign created by adamandeveDDB’s Richard Gayton & Darren Beresford for the charity Frontline19, highlighting the extent of the mental health crisis gripping the NHS. With over half of NHS workers suffering from poor mental health and with one in four NHS staff having considered suicide, the new campaign underlines how, in many cases, NHS staff are sicker than the patients they are treating. VIEW THE SPOT VIEW THE 3 ADS
 Everyone has experienced the bathroom woes of running out of toilet paper or not having enough toilet paper to complete the job. In a new, digital short entitled The Unraveling, Scott Bath brings this very relatable and common bathroom situation to the forefront. VIEW THE SPOT
 The hero 30-second spot, “Bring Your Dreams,” tells the story of Lisa, whose fintech startup idea stemmed from a universal desire among her peers to invest in companies aligned with their values. The spot begins on the day her company hit a billion users worldwide and transitions back to when she was hoping to turn her company’s data into growth. It illustrates Lisa bringing her dream to Equinix, which provided the expertise, partners, and infrastructure to make it a reality. Another 30-second spot features Matt, a key player at a mid-level startup at the forefront of healthcare AI. VIEW THE 2 SPOTS
 As the latest instalment of Plenty “Love is Messy” platform by AMV BBDO, the campaign “Vow To Clean” got real engaged couples who were willing to make the ultimate commitment and include a vow to clean in their wedding vows. VIEW THE SPOT
 [10:52 AM] Josh Aitken Girls as young as 10 are being exposed to harmful social media content, pressuring them to adopt unnecessary anti-ageing skincare regimes. Dove sparked a global conversation by asking one simple question: When did 10 stop looking like 10? The provocative press campaign compares real 10-year-olds side by side. An older image of a carefree ten-year-old, unencumbered by the pressures of social-media, is contrasted by an image of a current ten-year-old, and their adult skincare routine. A QR code links to free online resources developed to help parents and caregivers start conversations that protect #TheFaceOf10. VIEW THE 4 ADS VIEW THE CONCEPT
 Kenny’s wanted to get in on the Easter action, so we created a message to help them stay top of mind over the long weekend. VIEW THE AD
 There is a strange rule in AFL Football called "Sufficient Intent". When a ball is kicked out of play, the umpire decides whether it was intentionally kicked out, or not. The crowd tries to help the umpire decide with shouts of "DELIBERATE !!!"In the grandstand, of course, what is quite "deliberate" is your intention when purchasing a Four'N Twenty King Size Sausage Roll.... you are not merely hungry, but famished and you intend to do something about it! VIEW THE AD
 Many years before certain terms related to sustainability were used and became trendy, Volvo was already taking real actions to reduce its impact on the environment. Words like "sustainability", "corporate responsibility", "eco-friendly" were already part of the brand's culture in practice. So during Volvo's 97th anniversary celebrations around the world, we decided to showcase these milestones through a graphic campaign, showing that we were already taking action long before words. VIEW THE 3 ADS
 Heineken and LePub APAC are turning 24-hour laundromats into all-night sports bars so that Korea’s most dedicated football fans now have a place to watch the UEFA Champions League. The idea was inspired by the realization that Asia is home to some of the world’s most hardcore football fans VIEW OUTDOOR
 Davis Advertising and SCU Credit Union collaborated to promote the positive programs at the Boys & Girls Clubs of Metro South in Southeastern Massachusetts with this recently launched OOH campaign. VIEW 2 OUTDOORS
 Ogilvy Argentina's new project, "Routine Check", which encourages people to check their health as often as they check their cars. VIEW OUTDOOR
 JPMorgan Chase, in partnership with creative agency Droga5, commissioned an art installation to shine a light on the problem of 'The Waiting Workforce': one in three Americans with prior criminal records that face or have faced significant barriers to finding meaningful employment, and the importance of Clean Slate legislation. The installation consists of 38 sculptures that represent people with past criminal records in waiting positions made out of real expungement papers, showing how this complex and costly paperwork is the very thing keeping them out of the workforce. VIEW OUTDOOR
 In a blend of art, environmental awareness, and cartography, a Dutch newcomer in sustainable oral care, together with renowned snow artist Simon Beck, have committed to creating the world's largest and most sustainable artwork in the battle against microplastics and plastic packaging. Located in the French Alps near Les Arcs, this record-breaking artwork aims not only to set a world record but also to send an urgent societal message about making plastic-free choices. VIEW OUTDOOR
 For the past two years, inflation has been on the rise in France. For millions of French people, filling their fridge is becoming increasingly difficult, and food banks need more donations than ever to meet the growing needs of those facing food insecurity. Food bank network Les Banques Alimentaires wanted to make a bold statement to draw attention to the cause so, with the help of agency AUSTRALIEGAD, they created an awareness campaign with a powerful and unexpected message: VIEW OUTDOOR
 On this year's International Women's Day, Publicis Brazil, in collaboration with the Women in Construction Institute, launches an initiative to signal a significant shift in the construction industry. Currently, with one in ten construction workers being a woman, and this number steadily rising, the historically male-dominated sector is undergoing a transformation. VIEW OUTDOOR
 What is most difficult for us is to convince the assaulted women that every second that passes without reporting abuse will not end and those responsible will not pay. This fence strategically located in a place where buses of women who work all day stop, can become aware of it and take action or at least consider it. VIEW OUTDOOR
 On National Hockey Card Day (April 13th), the Get REAL Movement - a Canadian non-profit focused on combating 2SLGBTQ+ discrimination, racism and bullying - is releasing what they’ve coined the 'Rarest Rookie Card': an incomplete hockey card for an unidentifiable player VIEW THE CONCEPT
 To ensure that artificial intelligence recognizes and respects the gender with which transgender individuals identify, Publicis Brazil agency, in collaboration with the NGO Casarão, are launching the "I Exist" project, an API designed to train the algorithms of facial recognition systems. VIEW THE CONCEPT
 The STREET ART SCHOOL "opens its doors" with an original concept: art and art history bursting out "around every corner," freely accessible to all, from your smartphone. The principle is simple: simply flash the QR code at the bottom of 9 works of Street Art scattered across three countries to access masterclasses offered by 3 art history professors, lecturers at leading Paris museums. POSCA, the marker born over 40 years ago VIEW THE CONCEPT
 Dublin agency, Folk VML has teamed up with Water Safety Ireland to tap into the popular trends of ASMR (Autonomous Sensory Meridian Response) and sleep and relaxation apps to create awareness around being too relaxed or complacent while in water. The radio spot, titled "Don't Let Your Mind Drift", uses the relaxing sounds of water and a soothing voice that guides the listener through a calming meditation. PLAY THE SPOT
 Due to overfishing, 90% of the stocks of large predatory fish, such as sharks, tuna and swordfish, are already gone. But in the recently released game Dave The Diver, the stock of fish in the ocean seems to be limitless for players. VIEW THE CONCEPT
 Learning English is easier than it seems, the difference between the pronunciation and how it sounds makes the method of matching and understanding the messages a success in a very short time. VIEW THE CONCEPT
 The Orgasm Gap is a reality. Because while less than 30% of women reach climax during mixed-sex sexual activity, over 90% of men typically do. But even though that may seem like an unconquerable divide, it's one that most partners can bridge with the right knowledge and a little bit of teamwork. VIEW THE SPOT VIEW THE CONCEPT
 For many young Australians, a career in Air Force can seem out of reach. They don’t believe they can do the things that people in Air Force do. This campaign aims to break down this misconception by inviting every young Australian to ‘look up’ and experience the world that exists above the clouds. Because up there? That’s where potential lives. It’s a place where you’ll learn and grow on the job. A place of infinite possibilities. VIEW THE SPOT
 It’s summer in the Philippines again. Temperatures are hitting new highs and doing simple, everyday tasks can make one sweat buckets as shown in this latest Grab spot via GIGIL. That’s what happened in Grab’s most-recent summer ad. The film takes us through the day of a lovable character as he goes about his daily tasks. From commuting, working at his office, and cooking a meal at home—he was always accompanied by waterfall-level sweat. Using this exaggeration, Grab was able to promote its services like the air-conditioned GrabCar and ordering cold drinks from GrabFood (no need to step out to the scorching heat of the sun). When the heat is unforgiving, Grab is here to make sure you can have a No Sweat Summer. VIEW THE SPOT
 BBDO India has launched Ariel’s latest #ShareTheload campaign, this time raising the question, “Is your HomeTeam as strong as your Dream Team?” The new film aims to spotlight and fuel conversations about the mental load on women, and husbands becoming trusted allies in household responsibilities and urge couples to work together, as HomeTeams #ShareTheload. VIEW THE SPOT
 This spot uses a musical chairs game to talk about something that is not a game. 40 children arrive to the capital to continue their medical treatment, but statistically only one of them finds a place to stay. Ronald McDonald House Charities Peru wants you to know these facts so that you can help them give more children a home. VIEW THE SPOT
 Breasts. Once they’re on your mind, you begin to see them everywhere – or at least throughout Aotearoa, thanks to a visual Breast Cancer Foundation NZ (BCFNZ) mammogram reminder campaign, developed by Ogilvy NZ. Live now, the ‘Maybe it’s a sign’ campaign aims to create an always on mammogram reminder, deploying images of breast-like objects throughout the country and on a hero social film with a simple call to action; maybe it’s time to book a mammogram. VIEW THE SPOT VIEW OUTDOOR
 A boy stands alone in a sparsely lit living room. He looks at an old wristwatch. We hear his grandfather read from his will, talking about how he wanted his grandson to inherit this watch. Because it reminded him of the great moments they got to spend together, and how the boy always wanted him to time him. VIEW THE SPOT
 The spot thrives on contrasts. For example Cheering people watching the tournament together on screens in public squares and pubs - thanks to Telekom's fibre optic supply to the venues. In contrast, there are deserted squares and pubs: a scenario that underlines the message "No fiber. No football". VIEW THE SPOT
 Hinge unveils its 5th global 'Designed To Be Deleted' ad campaign, taking the platform somewhere brand new - the afterlife. The campaign encourages daters to go on dates and find love in person, cheekily bringing dark humour and deeper storytelling VIEW THE SPOT
It’s an exciting time when your small business can finally afford to make a radio ad… Except when you lock in VO artists that aren’t quite what they seem. Luckily you can always change your business internet to Superloop with no lock in contracts. So, while you might not be able to refresh your marketing choices, you can always refresh your business internet. PLAY THE 2 SPOTS
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Bestads worldwide rankings of top advertising agencies, people and clients, based on points awarded for work selected amongst week's best this year.
As at Apr 19, 2024.
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- Leisa Wall, chief creative off...
- Pete Boonyanate, CCO, BBDO Ban...
- Tim Gordon, CCO and partner, Z...
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- Daniela De Seta, creative dire...
- Vince McSweeney, CCO, McCann C...
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- Mauricio Sanchez, group CD, Gr...
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