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Radio
Water Safety Ireland: Don't Let Your Mind Drift
Dublin agency, Folk VML has teamed up with Water Safety Ireland to tap into the popular trends of ASMR (Autonomous Sensory Meridian Response) and sleep and relaxation apps to create awareness around being too relaxed or complacent while in water. The radio spot, titled "Don't Let Your Mind Drift", uses the relaxing sounds of water and a soothing voice that guides the listener through a calming meditation. However, the tone abruptly changes when we realise the dangers that entering this state of relaxation in water poses. The campaign aims to educate listeners and make them realise that water can be unpredictable and dangerous, and that they must never be complacent and over-relaxed while in water. With 74% of drownings in Ireland occurring in the home county of the victim, many in places familiar to swimmers, this complacency can be fatal.
Sound Design Studio: Blast Audio |
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