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Top 6: April 24th 2024
Interactive

POSCA: Street Art School

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Top 6: April 24th 2024
The STREET ART SCHOOL "opens its doors" with an original concept: art and art history bursting out "around every corner," freely accessible to all, from your smartphone. The principle is simple: simply flash the QR code at the bottom of 9 works of Street Art scattered across three countries to access masterclasses offered by 3 art history professors, lecturers at leading Paris museums. POSCA, the marker born over 40 years ago and now iconic, is committed through the STREET ART SCHOOL to making art accessible to as many people as possible, and to promoting Street Art as an essential movement in the history of the arts. A school is a place of learning, but also of discovery and openness. These are exactly the values of the STREET ART SCHOOL: content is available free of charge from the street, in front of each work, using a QR Code to be scanned for direct access to the video podcasts.
Credits
  • Executive Creative Director
  • Executive Creative Director
  • Art Director
  • Copywriter
Other credits

Client : Mélanie Lafarge, Magali Helies, Chloé Huaulmé, Samuel Rabreau

Agency : Jonathan Serog, Julia Montagu, Nina Fernandes

Motion Designer : Nicolas Duval & Kendra Anney

Digital Production Manager: Guillaume Rancurel

Developer : Sidney Bourgalle

CEO Else : Maxime Boiron

Head of Music and Sound : Olivier Lefebvre

Production and sound: Ambroise Cabry et Alexandre Robieux

Music AD: Ferdinand Huet

Music Legal & Business Affairs : Victoria Milward et Marion Le Guluche

Sound Coordinator : Mélissandre Mons

Art Buyer: Elise Kubler & Giulia Pecchenino

Legal: Virginia Palmieri, Maeva Zara et Guillaume Morier

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