Salvation Army: The Salvation Hanger

The city of Sao Paulo is considered one of the largest commercial centers in Latin America. It was in this shopping city that the Salvation Army chose to kick off its new ‘Salvation Hanger’ action. The initiative invites Sheraton Hotel guests to hang items of clothing on hangers as a donation to those who need it most. Signed by WMcCann, the action is based on the premise that whatever doesn't fit in the suitcases of tourists in São Paulo can be hung on the Salvation Army's hanger. This way, in addition to doing good, it saves travelers from being charged for overweight luggage.