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Planters: The Roast Of Mr Peanut - Teaser


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You may remember when Mr. Peanut died and was reborn as 'Baby Nut' - well now the legendary legume is taking the hot seat and will be roasted by comedy greats in a national ad in the upcoming Super Bowl. Peanuts and comedy will unite during the game of games when Mr. Peanut is roasted by the legend of insult comedy, Jeff Ross - host and star of countless celebrity roasts. In a teaser released today, created in collaboration with agency VaynerMedia and directed by Caviar LA's Neal Brennan, we see the baron of banter himself warming up for crunch time, trying out different punchlines and jabs as Mr. Peanut goes nuts with anticipation. Refusing to spoil the shocking verbal 'as-salt' that he is going to unleash on the recently re-born animated character, Jeff tells Mr. Peanut to "save it for the roast", before threatening to eat his entire family. The witty back and forth is just a taster for what's to come during the Super Bowl - hinted at in the teaser by post-its on Jeff's whiteboard, with insults like 'cheap', 'old' and 'no pants' written on them. In addition to Jeff and the comedy experts in the TV spot, fans at home are also invited to get involved and post their own roast of their favourite monocle-wearing snack legend. To join the fun, people can go to PlantersMadeToBeRoasted.com and follow Mr. Peanut on Facebook, TikTok, Twitter and Instagram.
Credits Other credits

Brand

Head of Marketing Rafik Lawendy

Marketing Director Patrick Horbas

Brand Manager Robbie Koons

Agency

Vice President Nick Miaritis

Chief Strategy Officer Wanda Pogue

Director of Production Bruce Andreini

Vice President Connor Bryant

Account Director Ryan Martin

Account Director Morgan Mills

Account Executive Lindsey Johnson

Business Affairs Manager Jaymie Lipman

Project Manager Tyler Schaper

Strategy Director Tyler Landau

Strategist Isabella Mangan

Strategist Christie Battista

Media Director Harrison Blankenship

Media Manager Angelina Yang

Analyst Keshav Basavapatna

Analyst Ryan Chiang

Analyst Stephanie Montas

Analyst Alyssa Sharpe

Coordinator Kayla Dixon

Media PHD Media

Head of Production Cat Craven-Griffiths

Line Producer Michelle Currinder

Production Designer Maxwell Orgell

Post Production / VFX EVA Nosidam

Head of Production Maya Brewster-Dorian

Executive Producer Laura Shea

Producer Dan Veet

Editor Jeremiah Shuff

Editor Laura Hoffenberg

Edit Assistant Sydney Cannuscio

Coordinator Jes Pappalardo

Colour Producer Heath Raymond

Colourist Fergus McCall

Post Production / VFX Mathematic

Executive Producer Rebecca Rice

Executive Producer Hadi Dahrouge

Producer Alan Portillo Moro

Producer Spencer Patzman

VFX Supervisor Bertrand Avril

VFX Supervisor Dan Karp

CG Supervisor Arnaud Richir

Flame Artist Fred Brandon

Animation Lead Cyril Martin

Animation Florent Gayot

Animation Maxime Brochet

Animation Jeremie Vidal Madjar

Animation Christophe Mauceri

Lighting Orlane Brouillet

VFX Lead Adrien Delecroix

VFX Artist Eva Clerc

Compositing Gabriel Kerlidou

Compositing Charly Saujot

Compositing Laurent Launes

Music / Sound TJ Dumser Sound

Sound Mix TJ Dumser

Sound Engineer TJ Dumser

Music / Sound James Poyser

Composer James Poyser

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