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NerdWallet: You Can Count on the Nerds
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Deutsch LA has launched a new brand campaign for American personal finance company NerdWallet in collaboration with Sesame Workshop. The spot, 'You Can Count on the Nerds', features the number-loving muppet Count von Count and was directed by Jonathan Krisel. Rolling out through March, the campaign boasts a mix of surround content. It kicked off at the premiere of Marvel Studios' Ant-Man and The Wasp in cinemas with the longform 60-second ad. Additionally, a 30-second spot aired across broadcast, OTT, social and digital media during the NBA All Star weekend followed by a social content series with bite-sized tips and advice through Instagram and Twitter.
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