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Deezer: Live the Music
Deezer has unveiled its new brand campaign in France, created with ad agency BETC Paris. The campaign brings Deezer’s new brand signature to life: Live the Music - both the embodiment of Deezer’s vision of music and a call to people to let go and experience music to the fullest. In the film, directed by Brazilian director Nogari from Iconoclast, we follow a group of amateur ballet dancers during their weekly class when a sudden and unexpected change of music shifts the vibe. The upbeat music throws them into a dancing frenzy, allowing everyone to break free from the constraints of the class, express themselves through music and connect with each other in a quirky, exhilarating and liberating dance. The music changes again causing the class to dance even more wildly, adapting to the change in genre. The big reveal comes at the end of the film when we realize the cause of the change in music is from a passerby outside the class who accidentally connected her Deezer app to the ballet studio instead of her wireless headphones, inadvertently causing the beautiful chaos inside.
Brand Managers: Maria Garrido, Sofia Oberhoff, Giovanna Varache Related
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