TV ad: Eastpak: Built to Resist 24

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Top 6: March 13th 2024

In a world where tabletop role-playing and escapist fantasy literature have become integral parts of popular and youth cultures, the Cosplay and LARP communities stand out for their remarkable resilience and defiance of convention. The brand’s ‘Built to Resist’ messaging and new campaign upholds the values of those communities by championing creativity, individuality and self-expression. The campaign advocates resistance to the pressure of conformity and celebrates defiance against the dull reality of the mundane resulting in colourful power fantasy.

Category Other
Client Eastpak
Agency Mutant
Production Caviar
Country Belgium
Uploaded 5 March, 2024

Credits

Director
Guy de la Palme
Creative Director
Odin Saillé
Creative
Ben Boliau
DoP
Pierre De Villiers

Other credits

Agency

Client: Pete Winkworth, Florence Blanckaert, Kelly DeBlock

Client Director: Innie Tran

Client Manager: Lina Mertens

Client Executive: Thomas Koltsidas

Design Director: Frank Schouwaerts

Motion Design: Bob Van den Audenaerde

Designer: Ben Boliau, Tjen Colman

Executive Producer: Eva Van Riet

Line Producer: Geert De Wachter

Service Production SA: Superkind

Executive Producer SA: Janez Vermeiren & Peri van Papendorp

Line Producer SA: Laura Sampson

Photographer: Andile Buka

Art Director: Kate van der Merwe

Styling: Tessa Halvorsen

HMU artist: Merle Titus

1AD: Megan Truter

Gaffer: Travers Randall

Key Grip: Dan Sigobongo

Location Manager: Mike Begg

Post-Producer: Katia Renson

Editor: Joris Willems

Colorgrading: François Dubois

Eastpak: Built to Resist 24

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Eastpak: Built to Resist 24

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