TrackSAFE NZ: Steely Stare to the left. Steely Stare to the right.

For this year's Rail Safety Week, TrackSAFE introduced a new role model to demonstrate the correct behaviour when crossing railway tracks. Steely Stan will be championing having a proper look, rather than a fleeting glance – with the campaign phrase, 'Steely Stare. Steely Stare. All clear!' By panning the audio & sound from the left to right speakers of the car, we really amplified the experience to help New Zealanders embrace the 'Steely Stare' technique when crossing railways.