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Krys Optical Center: Style Eternel

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What's better than using iconic movie styles to showcase sunglass models? That's exactly what Krys and TBWAParis did, drawing from famous film genres for their latest campaign. This new film takes viewers into a style showdown, symbolized by a clash of camera flashes between two heroes. With a smooth story and polished look, this campaign brings the excitement of action scenes while celebrating individuality and personal style. As summer approaches, this campaign challenges you: Stand out with your next pair of sunglasses and let your style shine.
Credits
  • Director
  • Creative Director
  • Creative Director
  • Producer
  • DoP
Other credits

Client Team : Jean-Pierre Champion, Bruno Censier, Victorine Censier, Camille Boulay

Agency Team: Jonathan Serog, Julie Montagné, Nina Fernandes

Assistant Art Director: Audrey Lucet

Strategic Planner: Pierre Gris

Production Director: Tristan Voisin

Editor: Walter Mauriot

Colorist: Nicolas Gautier

Set Designer: Audrey Malecot

Post-production: ELSE

ELSE CEO: Maxime Boiron

Creative Producer: Lorraine Poincignon

Post Producer: Mélanie Bernard

Lead 2D: Benjamin Piton

Motion Design: Maxime Poidevin/ Matthieu Bougle

Flame Artist: Franck Darnois/Fx Clément

Lead 3D: Younes Chekouh

3D Graphic Designers: Clément Choblet, Jérôme Maillot

Shooting Supervisor: Franck Darnois

Head of Music and Sound: Olivier Lefebvre

Music Director: Thomas Jacquet

Sound Director: Ambroise Cabry

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