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Heineken: Not All Nights Out are Out
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Heineken and Le Pub Brazil are challenging the stereotype that gaming is an antisocial pastime – launching 'Not All Nights Out are Out', a global campaign that merges gaming culture with the Heineken brand’s social spirit, celebrating online entertainment as an important moment of socialisation. The campaign will be made up of a main film, titled 'Just Another Night Out', as well as a number of other initiatives, including short 'side stories’, in bar games and other creative activations. The main film ‘Just Another Night Out’, directed by award-winning French director Frederic Planchon, tells the story of Alex and three companions. Using the city of São Paulo as a backdrop, the protagonist faces several unexpected challenges on their way to a night of fun with friends; just not ending in the expected classic bar scene associated with social moments.
Agency: Publicis Italy Related
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