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Outdoor
Australian Eggs: Perfect Catch
We know that Aussies love eggs. But outside of breakfast, we don't necessarily think of eggs when it comes to snacks, lunch, and dinner. That's why our new creative platform 'Bright the Bright' is elevating the use of Australian Eggs by encouraging Aussie households to brighten not only their meals, but their entire family’s demeanour thanks to the flavour and rich nutrients packed inside eggs.
The platform brings a human element to eggs, with the launch campaign’s hero films capturing playful and relatable family moments, from the perfect flip to dinner prep’s cheeky interruptions.
Creative Operations Director: Sarah Miller Related
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