TV ad: PAK'nSAVE - Borrow the Brand: Borrow the Brand: JB Hi-Fi

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PAK’nSAVE is New Zealand’s low priced supermarket. Everything they do, they do to save Kiwis money. Which is why their branding only has two elements. A yellow background, and a Stickman. For 17 years, PAK’nSAVE has used this low priced combination to keep their advertising costs down. But for their biggest sale of the year, they came up with a way to keep their costs even lower. Instead of making their own ads, they just borrowed someone else’s.

For some reason, New Zealand has an abundance of brands that also use the colour yellow. Like their biggest energy provider, leading electronics retailer, national sushi giant, and the country’s most well-known bread company. All of which agreed to leave their ads running so Stickman could get his Super Deals message out to Kiwis before Christmas.