Apple: Baby Face, 3

Apple calls on the most expressive and cutest subjects in the world to showcase the advanced portrait capabilities of iPhone 15. The campaign, ‘Baby Face’, features 30 different babies ranging from four to 12 months old, with their most candid expressions captured in crisp detail. Capturing a baby's portrait is a tricky task. But for the first time, iPhone 15 and iPhone 15 pro give the ability to turn any photo into a portrait after capture. Apple teamed up with photographer Evan Kafka to capture laughs, smiles, cries and everything in between through the lens of iPhone 15. Social executions accompany the OOH campaign and offer product tutorials and behind the scenes footage to showcase iPhone’s improved edge detection, colour enhancement and flexibility to blur backgrounds in post.