TV ad: ESPN: Anyone Can Bracket

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Created in partnership with long time creative partner Butler, Shine, Stern & Partners (BSSP), 'Anyone Can Bracket,' embraces the unpredictability of the tournament. Through the campaign’s cast of characters, fans can see how there is no one way, or one type of person, who can fill out a bracket. Anyone - or anything - can fill one out and have a pretty good shot at success.

Category Entertainment & leisure
Client ESPN
Agency BSSP
Production Sweetshop
Country United States of America
Uploaded 28 February, 2024

Credits

Director
Kate Halpin
Executive Creative Director
Sinan Dagli
Creative Director
Robyn Tenenbaum
Producer
Cade Wallace
Producer
Shelby Deffterios
Assoc Creative Director
Justin Cannon
Art Director
Lauren Byers
DoP
Mat Barkley

Other credits

Agency

Head of Strategy Jake Bayham

Strategy Director Adrienne Johnson

Account Director Kyle Rodriguez

Account Handling Gustavo Feria

Project Manager Kelsey Oium

Business Affairs Manager Krista Horn

Production

Executive Producer George Meeker

Executive Producer Jeff Miller

Executive Producer Kristian Andresen

Producer Colin Hudock

Production Designer Rose Weir

Production Supervisor Jennifer Davis

Production Service Transmission Creative

Post Production / VFX MackCut

Colourist Stephen Picano

Animation Nick Quiles

Conform Jim Hayhow

Editorial Mackcut

Editor Brendan Hogan

Edit Assistant Brian Gladstone

Executive Producer Gina Pagano

ESPN: Anyone Can Bracket

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ESPN: Anyone Can Bracket

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