Think! Road Safety: Reality Hits Hard When You Drive Stoned

Research shows that drug drivers falsely believe they are not impaired. It further identifies the main reasons for behavioural change would be to confront the consequences of impaired driving and the unnerving paranoia caused by the fear of being caught by police. These spots highlight the different experiences weed and meth drivers have. We want the viewer to recognise themselves and see the ad as a mirror, leading to a change in behaviour and avoid a drastic hit of reality.