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Top 6: March 20th 2024
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Talita: Mission Talita

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Top 6: March 20th 2024
In the GTA V city of Los Santos, prostitutes are exploited, beaten, robbed and killed with no rescue in sight. Until now. Swedish non-profit organisation Talita has launched a new GTA V experience based on the real-life stories of women who have fallen victim to prostitution and sex trafficking. The alternative GTA story - Mission Talita – flips the script of the cult franchise, allowing gamers to embark on missions to save the prostitutes of Los Santos. The game also includes an exclusive radio channel featuring music by Swedish House Mafia feat. Sting. The goal is to raise awareness amongst young men - an audience that is notoriously hard to reach - and engage them in the fight to shift attitudes that fuel the demand for sexual services.
Credits Other credits

Client

Founder Anna Sander

Founder Josephine Appelqvist

Agency

Chief Client Officer Natalie Pehar N’Doye

Chief Executive Officer Jenny Kaiser

Head of Design Hugo Wallmo

Planner Stina Hansson

Planner Harald Larsson

Research & Development John Janér

Account Manager Linda Bryttmar

Account Manager Anna Nollendorfs

Production Designer Mattias Nordenham

Head of Production Nisse Axman

PR Gabriel Francke Rodau

Agency North Kingdom NoA

Developer Nicolas White

Chief Executive Officer Nina Amjadi

Music / Sound Universal Music Publishing

Creative Director Jonathan Fröberg

Music / Sound Radio Talita

Producer Navid & Mårten

Music / Sound Ponytail

Sound Designer Andreas Andersson

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