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Outdoor

Volkswagen Gol: The Gol That Became a Goal


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Over 42 years of uninterrupted production, Volkswagen Brasil has churned out more than 8.5 million units of the Gol, 1.5 million of which were exported. The model has been in production since 1980; it's been the most-produced, most-sold on the Brazilian market, and the most-exported, as well as having led the country's sales rankings for 27 years. This Volkswagen icon was recently discontinued, moving over to make room for its substitute, the Polo Track. And the farewell to the Gol was marked by the transformation of one Last Edition Gol into the goalposts at the Vila Belmiro stadium. To get the idea off the drawing board, we had to disassemble the vehicle, select key parts, and melt them down in a furnace at over 500ºC. That molten metal was then used to make the official goal at Vila Belmiro, which debuted during Santos Futebol Clube's first official match in the Paulista state championship, a 2-1 victory over Mirassol. To better understand the connection between the car and football, you should know that Volkswagen is well known in the mobility market for model names that reference sports, such as the Polo, the Golf, and the Derby. The Gol, a Brazilian-born model, is no exception, and was designed to honor Brazilians' legendary footballing prowess. In Portuguese, the country's official language, the word also means a goal – the goalposts and netting where players score in matches, and the goals themselves.
Credits Other credits

Agency

President and CEO: Filipe Bartholomeu

Client Approval: Livia Kinoshita, Cristiano Mineiro, Arthur Rocha, Eduardo Wolfsohn

Audiovisual Production: Diego Villas Bôas, Vera Jacinto, Murillo Moretti e Paula Buzzi

Liaisons: Christiano Bock, Mariana Nanes, Stephanie Gasparini, Juliana Stern

Planning: Sergio Katz, Bruno Ortiz Machado, Lavieri Junior

Media: Rafaela Alves, Luana Gallizzi, Everton Maciel

Content: Cristiana Uehara, Hannamy Layla, Samanta de Melo, Beatriz Amâncio

Production

Stage Manager: Henrique Tupã

Editing: ilha 253

Executive Producers: Prisma Cultural e Carol Kern

Assistant Directors: Ba Silveira e Isabella Woelpl

Liaison: Beatriz Prado

Costuming Production: Karina Kohatsu

1st Assistant Camera: Alex Amati

2nd Assistant Camera: Brenno Carvalho

Video Assist: Jeferson Médice

Logger: Rebeca dos Santos

Direct Sound: Alfredo Guerra

Transmission: Guilherme Florian

Crane: Felipe Ramos

Drone: Henrique Moraes

Gaffer: Antonio de Souza Neto

Color: Clandestino

Colorist: João Paulo Geraldo

Post-production: ilha 253

Sound Production: GANSO MUSIC

Composition and Musical Production: Cezar Brandão Sound

Design: Equipe Ganso Music

Mix and Master: Equipe Ganso Music

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