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Top 6: March 27th 2024
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CERT NZ: Exposed Exhibition

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Top 6: March 27th 2024
New Zealand cyber scams increased 33% in 2023. Resulting in $198 million lost.

Yet the human impact and scale remained unseen.

CERT NZ (New Zealand Government Cyber Security Authority) created ‘EXPOSED: A photography exhibition through the lens of a hacker’ put a candid face to the problem for Cyber Security Week. Ten real victims of cyber crime gave us permission to capture their image. Not through a traditional shoot, but literally through their devices – when they weren’t expecting it. Mimicking the uninvited gaze of hackers.

By exposing victims, we exposed the dangers of online scammers. Reaching 4,792,225 Kiwi through our exhibition, OOH and all major news outlets.
Credits Other credits

Special PR General Manager: Kelly Grindle

Special PR Senior PR Director: Eleanor Ashdown

Special PR PR Manager: Jessica Walker

Photographer: Steve Boniface

MBM Media Business Director: Kaitlin Mitchell

MBM Media Planner/Buyer: Tyler Crawford



ADVERTISER / CLIENT: CERT NZ

Manager Engagement, Communications, and Partnerships: Jane O’Loughlin

Senior Campaign Marketer: Penny Tuncliffe

Senior Communications and Engagement Advisor: Rebecca Ambler

Senior Communications and Engagement Advisor: Jamie Carpenter

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