TV ad: Cathay/HSBC Hong Kong Sevens: Nobody Does Rugby Like Hong Kong

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Top 6: April 3rd 2024

As an official sponsor of the Cathay/HSBC Hong Kong Sevens, Cathay and Publicis Groupe Hong Kong have launched a campaign that’s designed to get people excited about this year’s event and Cathay’s attractive travel packages by showing that ‘Nobody Does Rugby Like Hong Kong’. The launch film documents the life of Eric, who starts rating his everyday experiences and is shocked to realize that nothing lives up to the exhilaration he once felt at the Hong Kong Sevens – life hasn’t been the same ever since.

Category Travel, transport & tourism
Client Cathay Pacific
Agency Publicis Groupe Hong Kong
Production Birth
Country Hong Kong
Uploaded 28 March, 2024

Credits

Director
Luisa Kracht
Head of Creative
Jason Williams
Chief Creative Officer
Natalie Lam
Executive Creative Director
Christopher Lee
Creative Director
Miriam Yip
Group Creative Director
Halo Cheng
Producer
Armelle Sudron
Head of Art
Marcin Brzezinski

Other credits

Client

General Manager, Brand, Insights and Marketing Communications, Cathay: Edward Bell

Head of Marketing Communications, Cathay: Vivian Chan

Marketing Manager, Events, Cathay: Angel Wong

Assistant Marketing Manager, Events, Cathay: Esther Guevara

Agency

Strategy Director, Leo Burnett HK: Garron Chiu

Managing Partner, Leo Burnett HK: Dennis Yeung

Group Account Director, Leo Burnett HK: Carrie Chan

Senior Account Manager, Leo Burnett HK: Esther Cheung

Senior Account Manager, Leo Burnett HK: Macy Lui

Account Executive, Leo Burnett HK: Zenia Leung

Account Executive, Leo Burnett HK: Prudence Wong

AV Editor, Leo Burnett HK: Belqis Hamid

Cathay/HSBC Hong Kong Sevens: Nobody Does Rugby Like Hong Kong

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Cathay/HSBC Hong Kong Sevens: Nobody Does Rugby Like Hong Kong

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