V Energy: The Love-Activated V Straw

In the lead-up to the most loved-up calendar event of the year, energy drink brand, V Energy, wanted to bring people together on Valentines Day.

So they conceived the greatest innovation for sipping since the single-chambered straw. Bear witness to the love-activated V-straw: a double-pronged, V-shaped straw that only works when two people come together and sip as one.

The world-first was revealed on V Energy’s social channels where eager V-er’s could share the love and win a love-activated straw for themselves to receive for Valentines Day.