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Coca-Cola: Recycle Me

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The latest campaign is an innovative effort by Coca-Cola to motivate consumers to recycle their used Coke cans, supporting the company's ‘World Without Waste’ strategy. Using the power of Coca-Cola's iconic and globally recognised logo, the new ‘Recycle Me’ campaign helps promote the idea that sustainability is a collective responsibility and to encourage recycling on a mass scale.
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Strategist Islam ElDessouky

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