TV ad: Premera Blue Cross: Applepie Pineapple

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Director Sune Sorensen and Copacino Fujikado Agency (Seattle) brings us a uniquely tempered and subtle campaign about everyday trials. In one, we meet David who is going through a difficult time and struggling with his work-life- balance. In another, we meet Casey and Laura, who just had a baby and are powering through with limited sleep and lack of energy. Both stories are told without big punchlines or dramatic climaxes and form part of a larger branding effort for the not-for-profit health insurance company. Seattle based Copacino Fujikado joined forces with director Sune Sorensen in a collaboration that builds upon the brand’s already well-established market position.

Category Charities & appeals
Client Premera Blue Cross
Agency Copacino Fujikado
Production Hey Baby
Country United States of America
Uploaded 1 May, 2024

Credits

Director
Sune Sorensen
Executive Creative Director
Vince Soliven
Group Creative Director
Andrew Gall
Producer
Jill Sartore
Executive Producer
Johnny Parker
Executive Producer
James Hutchison
DoP
Rasmus Heise

Other credits

Agency

Director of Production: Jen Allen

Account Director: Cameron Wicker

Account Executive: Anna Saufferer

Client

VP, Marketing and Communication: Eric Trott

Manager, Brand Strategy: Kelly Heitlauf

Production

Head of Production: Jefrey Wilbur

Service Production: Means of Production

1st Assistant Director: Paul Barry

2nd Assistant Director: Megan Shank

Production Manager: Spencer Foley

Production Coordinator: Drew Wittstock

CASTING: Spark Casting, LA

Actor: Jeff Harms (“Mank”, “Monster”)

Actor: Matthew Downs (“Straight Outta Compton”).

Actress: Sydney Eberwein (“Chhalla Mud Ke Nahi Aaya)

1st Assistant Camera: Thomas Yardley

2nd Assistant Camera: Mellica Arya

DIT: Pieter Blokker

Gaffer: Drew Davidson

Best Boy: Greg Milton

Genny Op 6th: Tyler Scomazzon

Board Op: Steve de Zwart

Lamp Op: Melissa Duynstee

Rig Lamp Op: Trevor Fast

Rig Lamp Op: Colin Keating

Key Grip: Mark Yates

2nd Grip: Dan Jones

Dolly Grip: Connor Welsh

Grip: Janco Mynhardt

Production Designer: Aaron Hall

Set Decorator: Leigh Butchar

Set Dec Buyer: Jenny Rodondo

Prop Master: Jak Hedley

Prop Assist: Nelson Conway

Lead Dresser: Dustin Jasper

On Set Dresser: Jeff Davidson

Dresser: Bret Correll

Dresser: John Gandola

VTR Operator: Andrew Pedley

Sound Mixer: Tim Kubbinga

Boom Op: Colyn Cameron

Key Makeup & Hair Artist: Andrea Blunt

Wardrobe Stylist: Liz Henderson

Wardrobe Assistant: Lisa Masi

Location Manager: Dave Pink

ALM: Cian Lalor

Premera Blue Cross: Applepie Pineapple

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Premera Blue Cross: Applepie Pineapple

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