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Seen and noted
This week's best
Guest judge: Mark Harricks, creative director, DDB Sydney
GUEST JUDGE /BEST AD OF THE WEEK
AUSTRALIA
Oct 8, 2008
 This week's guest judge is Mark Harricks, Creative Director at DDB Sydney since June this year. His career has taken him from Sydney to London to Sydney to Wellington and back home to Sydney. He is one of the region's most awarded Art Directors. The past two years at Cannes has earned Mark a Titanium Integrated Lion, three Gold Lions and two Silver Lions. He has also achieved recognition at D&AD, The One Show, Clio and AWARD. During his last 7 years at Clemenger BBDO Wellington, Mark helped build the agency from virtual obscurity to one of the most consistently award winning agencies in the region. 2007 at Cannes saw Clemenger BBDO Wellington become the most highly awarded agency in the most highly awarded network (BBDO). 2008 brought a coveted Gold Lion for Print and a Silver, again solidifying the agencies place in the rankings. Mark is credited as Art Director and Creative Director on all the work that received finalists or won. Mark's body of work is filled with unconventional Advertising ideas, which has earned him the nickname "The Mad Professor". read more Best Ads on iTunes, iPhone and iPod - join the ad revolution
LATEST NEWS
WORLDWIDE
Sep 23, 2008
 You can now download the weekly best 6 TV spots in the world FREE as a podcast on iTunes and watch them at your leisure on your iPhone, iPod or your desktop. Simply subscribe to the 'Best Ads on TV' podcast (FREE) and iTunes will automatically download the file every week. To go to the Best Ads on TV podcast, CLICK HERE UPDATE: The BestAds Podcast has rocketed up to #3 on the USA iTunes Top Video Podcast Chart less than a month after launch. BestAds is also currently #1 in Australia, #1 in Canada, #1 in Portugal, #1 in Ireland, #2 in Portugal, #3 in New Zealand and #12 in the UK. #1 in Australia #1 in Canada #1 in Ireland #2 in Portugal #3 in New Zealand #3 in USA #12 in the UK #18 in Greece #22 in Sweden #29 in Belgium #44 in Netherlands #54 in Finland #62 in Germany (There are no iTunes Video Podcast Charts in Asia, Africa and South America but our our tracking via Feedburner suggests Bestads would be up there in Brasil, Argentina, South Africa, India, China and south-east Asia.) WANTED: Worldwide sponsor for the weekly Bestads Podcast. Very affordable. Contact: michael@bestadsontv.com  BEST ADS ON TV... ON TV! Every fortnight, Cannes regular and creative commentator Rob Belgiovane, creative partner of BWM Sydney, reviews some recent Campaign Brief Bestadsontv.com spots from around the world for the Australian public on Channel 9's Today Show.....VIEW SEPTEMBER 28, 2008 SEGMENT VIEW SEPTEMBER 15, 2008 SEGMENT VIEW SEPTEMBER 1, 2008 SEGMENT VIEW AUGUST 18, 2008 SEGMENT VIEW AUGUST 4, 2008 SEGMENT VIEW JULY 21, 2008 SEGMENT VIEW JULY 7, 2008 SEGMENT VIEW JUNE 9, 2008 SEGMENT VIEW MAY 26, 2008 SEGMENT VIEW MAY 12, 2008 SEGMENT Sarah Silverman and The great schlep
WEB FILM
USA
Oct 8, 2008
 Sarah Silverman and Droga5 want Jews to gets their butts down to Florida for The Great Schlep. www.thegreatschlep.com VIEW THE WEB FILM Baz transforms Tourism Australia
TV
AUSTRALIA
Oct 8, 2008
 Tourism Australia's worldwide 'Transformation' campaign launched today and was conceived and ultimately produced by film writer/producer/director Baz Luhrmann. After Luhrmann's experience collaborating with Revolver on his first and only previous campaign, Chanel's 'No.5: The Film' which starred Nicole Kidman, Luhrmann again asked Revolver to be involved. Luhrmann and his Bazmark production company teamed with Revolver and their award winning Director, Bruce Hunt, to execute the Tourism Australia production under Luhrmann's creative guidance. Revolver also hooked in creative duo, Tony Banks and Paul Taylor of Day and Age, to work with Luhrmann on his concepts and knead the creative into script form. In his role as producer/creative director on this project, Luhrmann worked closely with Bruce Hunt and Revolver's team, led by Executive Producer Michael Ritchie, nevertheless, the result is pure Luhrmann. VIEW THE NEW YORK SPOT VIEW THE SHANGHAI SPOT How the pro's grow
TV
USA
Oct 10, 2008
 Weiden + Kennedy commissioned David Fincher to direct the life-long journey of pro football players LaDainian Tomlinson and Troy Polamalu as their destinies collide in an NFL football game. VIEW THE SPOT VIEW THE SPOT (LOW RES) Need a little love?
AMBIENT
NEW ZEALAND
Oct 12, 2008
 To help promote ‘A Little Love Story’ (the show about a New Zealand dwarf who travels to America in search of his true love), personal ads for were placed below notice boards to give the impression that they had been put up by the dwarf himself. VIEW THE AMBIENT Every step can save lives
AMBIENT
HONG KONG
Oct 12, 2008
 The “MSF Orienteering Competition 2008” is an event that supports Médecins Sans Frontières’ delivering medical aids to inhospitable areas. Grey Hong Kong encouraged volunteers to participate in the event, and walk a preset route to help raise funds. VIEW THE AMBIENT Stihl power
PRINT
NEW ZEALAND
Oct 12, 2008
Nothing can break up a good party
PRINT
BRASIL
Oct 11, 2008
 Lew´LaraTBWA created campaign for Primus Beer - "The day of Primus with your buddies is the day of Primus with your buddies" VIEW THE WAR AD VIEW THE OCEAN AD Light fingers
PRINT
CANADA
Oct 11, 2008
Insure for nostalgia
TV
SWEDEN
Oct 11, 2008
 A Tomas Jonsgarden directed spot for Forsman & Bodenfors, Sweden that once and for all answers the question: Were the good old times really that good? VIEW THE SPOT Chop till you drop
TV
HONG KONG
Oct 10, 2008
 To raise the awareness of Retail Therapy, a Grey Hong Kong TVC was put on major television channels across Hong Kong – promoting happiness can be bought back for a cheap price at RetailTherapy.com. VIEW THE SPOT Rear end collision
TV
HONG KONG
Oct 10, 2008
 Grey Hong Kong realise a huge portion of the Hong Kong population lives a busy lifestyle where everything they do is fast. An example of this would be their eating habit. They opt for fast food and throughout the years, their intestines have passed all kinds of different food. This has led to the rise of colorectal cancer in Hong Kong. However, most people still feel unaffected by the risk. Grey's aim, therefore, was to come up with a tv commercial to raise awareness of colorectal cancer and the importance of early detection through examination. VIEW THE SPOT The crunch bunch
INTERACTIVE
USA
Oct 10, 2008
 These are simple videos that entertain and intrigue while reinforcing the Vlasic brand's key attribute – the perfect crunch. The louder, the better! Created by Publicis & Hal Riney, San Francisco. VIEW DETAILS Injection of effort
DIRECT MARKETING
HONG KONG
Oct 10, 2008
 The “MSF Orienteering Competition 2008” is an event that supports Médecins Sans Frontières’ delivering medical aids to inhospitable areas. The brief was to encourage volunteers to participate in the event, and walk a preset route to help raise funds. VIEW THE IDEA Elephant remembers Heimlich Maneuver
PRINT
INDONESIA
Oct 10, 2008
 The same Kayaking Peanut, only in a bigger size is promoted in this print ad from O&M Indonesia. VIEW THE AD Where the bloody hell were they?
TV
AUSTRALIA
Oct 10, 2008
 When the first British settlers arrived in Australia, they declared the land uninhabited and ready for settlement, even though the Aboriginal people had been living there for over 50,000 years. To communicate the fact that if the British were to do the same today, it would be no different to what they did over 200 years ago, RazorJunior Sydney had a mobile billboard drive around London, declaring Australia as uninhabited -with free land for the taking. From the footage we made an on-air promo for the new documentary series "First Australians". VIEW THE SPOT Too tired to chase
TV
CANADA
Oct 10, 2008
 DDB Canada Vancouver's new spot marks Midas’ first original Canadian broadcast campaign in almost 10 years, as well as their first national marketing activity specifically for their tire products and services. The campaign’s humorous approach encourages people to ensure their tires are ready for when they need them the most. VIEW THE SPOT Stuck like brew
TV
IRELAND
Oct 10, 2008
911, is that your address?
RADIO
CANADA
Oct 10, 2008
 Two radio commercials from TBWA Vancouver to educate 911 callers so they leave full address descriptions PLAY THE FIRE SPOT PLAY THE BREAK AND ENTER SPOT Great ideas can be created at Corbis
PRINT
PORTUGAL
Oct 10, 2008
 Print campaign from Partners, Portugal for Corbis. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Hair today
PRINT
PHILIPPINES
Oct 10, 2008
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CB/Bestads Rankings for 2008
The Campaign Brief/BestAds Top Ranked Agencies Worldwide (based on work selected for Week's Best during 2008) as at Oct 12, 2008.
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