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Interactive
The Christopher and Dana Reeve Foundation: Adaptoys
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The Christopher & Dana Reeve Foundation, a nonprofit dedicated to improving quality of life for people living with paralysis, has announced the creation of Adaptoys – adapted versions of popular toys that allow people with physical disabilities to experience the joy of actively playing with their families. Adaptoys is bringing the power of play to the 5.6 million Americans living with paralysis by equipping toys with voice activation, motion sensors and sip-and-puff (SNP) assistive technology. Advertising agency 360i partnered with technology company Axios to create the initial Adaptoys prototypes. A remote control car is powered by a headset equipped with a straw, into which users can exhale to cause the car to accelerate, or inhale to reverse. Motion sensors on the headset steer the car left or right based on the user’s head movement. And a voice-controlled pitching machine throws a ball on the user’s command, tossing pop-ups, groundballs and strikes.
Group Account Director: Deborah Korono |
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