Seen and noted
In celebration of 50 years of fueling champions, Gatorade presents the iconic Be Like Mike commercial featuring the one, the only, Michael Jordan. #BeLikeMike.
VIEW THE SPOT Samsonite: Travel Lighter Go Further
Saatchi & Saatchi Belgium announces a new advertising campaign for Samsonite, the world's leading luggage brand.
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February is Foot Locker's hottest month. That's when the brand stocks up on all the freshest gear. One of these hot new items is NBA all-star Kyrie Irving's signature 1 shoe in a new selection of colors. Agency: BBDO, New York.
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Life Insurance Ad for SEB (bank operating in the Baltic Republics) from Adell Talvas Ogilvy, Lithuania
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Steve Harvey's online dating site 'delightful' debuted these new commercials that convey some very funny truths about online dating. Directed by Native Pictures' Gary McKendry, "Cookie" and "Profile Picture" feature the comedian and talk show host himself that would be Harvey, A.K.A. #ChiefLoveOfficer giving some eligible bachelors advice on putting their best foot forward for the ladies online.
VIEW THE COOKIE SPOT VIEW THE PROFILE SPOT Leroy Merlin: Happy Valentine's Day
The French home improvement store Leroy Merlin and its agency BETC decided to help couples renovate their relationship in a few easy steps, right on time for Valentineâs Day. The cheeky tutorial, set to the chirpy tune âHow do you like your eggs in the morningâ, give couples some very hands-on advice. Start by wearing protective clothing, smooth out any flaws and give both your home and your relationship a make-over!
VIEW THE SPOT booking.com: Hero
Booking.com, Planet Earth's #1 accommodation site, launches - Booking Right its new integrated brand campaign from Wieden + Kennedy Amsterdam that celebrates the power of how a perfectly chosen accommodation can make anyone feel like a Booking Hero. The campaign launched in the U.S. yesterday and will roll out in Booking.com's global markets in the coming weeks.
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Anyone who is an athlete or has played sports understands there is truth in one thing: the only moment that matters is the one right in front of you. Whether a professional at the top of your game or a next gen athlete trying to make it, each and every moment is a chance to own the game. No one lets even the smallest of moments pass them by. In 180LA's latest global spot for adidas sports performance, the :60 second spot, "Take It," shows all levels of athletes making a difference in their game, their sport, their status and their world. Athletes from Gareth Bale, James Rodriguez and Lionel Messi to Derrick Rose, John Wall and Joakim Noah are all featured for the heart and determination they put into every single moment.
VIEW THE SPOT Instant Scratch-Its: The Jump
Tatts Instant Scratch-Its is back in Victoria with a new campaign created by GPY&R Brisbane. The campaign, themed 'Let the fun begin,' runs across TVC, radio, digital and point of sale.
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Hyundai has launched the second phase of its All-New Sonata campaign with a dedicated 30' ICC Cricket World Cup sponsorship spot. Created by its Agency partner Innocean Australia, and directed By Finch's Nick Ball, the spot continues the story of the carpooling Sonata owner and his not so nice neighbour.
VIEW THE SPOT Land Rover: Love From Land Rover
A very happy Valentine's Day for 4 New Zealand lads who thought they'd lost the love of their life.Agency: Y&R New Zealand
VIEW THE SPOT The Times: See It All From The Inside
To celebrate News UK's The Sunday Timesâ inaugural Film & Screen Season, creative agency Grey London part of WPP's Team News has created an eye-catching series of posters to bring readers the insider's guide to film quite literally.The beautifully minimalist posters which will run in-paper and online imagine scenes from some of the world's most-iconic films through the eyes of their protagonists
VIEW THE NEW YORK AD VIEW THE SPIDER MAN AD VIEW THE LAS VEGAS AD VIEW THE DESPICABLE AD VIEW THE HEADS AD Swedish Childhood Cancer Foundation: The Blog Battle
Mission for IUM , Sweden: Boost sales of the The Swedish Childhood Cancer Foundations fundraising Silverheart bracelet online.Strategy: We used the already existing competitive instincts among bloggers to make sales soar. We took advantage of the fact that they reach people on a personal level - since personal recommendations are the key when it comes to online purchases.
Solution: We created The Blog Battle where six of Swedenâs top bloggers fought to prove that they had the most caring followers. VIEW THE CONCEPT Butcher Shop & Grill: Sirloin
A campaign by Horizon FCB Dubai of short radio spots for Butcher Shop & Grill a restaurant, known for its high-quality steaks. Itâs targeted at meat-loving men and references the insight that no matter how badly your day is going, the prospect of steak always makes it seem better.
PLAY THE SIRLOIN SPOT PLAY THE FILLET SPOT PLAY THE T BONE SPOT PLAY THE PRIME SPOT PLAY THE RUMP SPOT PLAY THE RIB SPOT Calpis: Projection of Small Milky Way
July 7th is Tanabata festival, a night where people enjoy a starry show of the Milky Way. But according to statistics, the chance of having a clear sky on July 7th in the urban areas of Japan is less than 20%, so most people aren't able to see the Milky Way on that date. So, CALPIS, a lactic acid drink created on the 7th of July, 94 years ago, wanted to increase awareness of the fact that July 7th is also the birth of CALPIS. Calpis Co. customized the regular 2 bottle gift box and attached a lens to the side. By placing a smartphone inside the box, people can project a small Milky Way inside their home. A simple gift box was renovated into a projector. Calpis give the gift box to 100 customers.Agency Dentsu,Tokyo
VIEW THE CONCEPT Emirates NBD: Perspectives
Emirates NBD invited people in the UAE to a special art exhibition called 'Perspectives' showcasing exclusively curated work created by upcoming artists. We conducted a live auction in conjunction with Auction House, where patrons could own those works of art. We then gave them the opportunity to meet the talented artists. And the surprise they experienced was something they were not expecting. Agency FP7, Dubai
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Everyone that had to face a bad bathroom in life knows the importance of good toilet paper. With this campaign we show that Hakle, a premium toilet paper brand from Germany, has the power to improve any toilet. The campaign is built on Hakle long term marketing claim "Wohlfühlen seit 1928" "Comfort since 1928".
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Sport's a fickle thing. One minute your team's up, the next their down. And then back up, down, and up again. TAB's live betting service let's you make the most of these fluctuating odds, expressed visually through a striking print and outdoor campaign via 303Lowe, Perth
VIEW THE TENNIS AD VIEW THE SOCCER AD VIEW THE CRICKET AD Standard Bank: Swimmer
In 2015, Standard Bank takes the mantle as new headline sponsor of Ironman South Africa. This campaign from TBWAHunt Lascaris celebrates the meeting of two perfectly matched brands. The Ironman triathlon is widely considered to be one of the most difficult one-day sporting events in the world, it embodies hard work, dedication, endurance and iron-willed commitment to progress. But in Ironman as in life, success comes from following a simple but powerful mantra: Never stop moving forward.
VIEW THE SWIMMER SPOT VIEW THE RUNNER SPOT Sources Rosport: The Legend
As the horse has been part of Rosports Logo since the beginning, it was chosen to be the focus of the new image campaign.To show the premiumness of the mother brand "Sources Rosport" and compare the strength of a horse with water, which is the source of life, Nvision Luxembourg created a whole new image that still fit the brand Rosport and its history and is therefore credible.
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Everyone knows soccer stains are the worst. Those grass and mud tracks are a real pain to get rid of. But the truth is that the hardest kind of stain is one made on a person's reputation. On his "good name". The kind of stain ensued to Luis Suarez's during the last FIFA World Cup. Having said this, chances are that if you use Ariel you might just be able to clean up the mess and "Stay Unstained".
VIEW THE AD Make Smoking History: 16 Cancers
The Cancer Council of WA has launched a new campaign designed to lend even more weight to the threat of smoking-related cancer. The â16 Cancersâ campaign, created by Gatecrasher Perth, is led by an emotive 45-second television commercial, and backed up by this print ad. It invites them to consider how smoking-related cancers might impact their lives in a variety of debilitating and severe ways. It comes as a new survey has revealed that less than a quarter of those asked (24%) could name more than two cancers caused by smoking. Among non-smokers, 61% could name one or two smoking-related cancers, while only 39% of smokers could do so without being prompted.
VIEW THE AD Yokohama City Board of Education: Books build children
Yokohama City in Japan has librarians at elementary schools so that kids will interact with books more. A Dentsu Tokyo creative team took up the challenge to recruit librarians who understand the value of books. They wanted to redefine the role of a librarian to be seen as a job that opens new possibilities for children, helping their mind grow. The campaign saw applications increase by 150% compared to last year.
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Asociatia Pro Democratia: Michael The Brave
In a national survey conducted mid 2014 (year of presidential elections in Romania) 67,9% (!) of the citizens declared that they did not intend to cast their vote.Leo Burnett Romania consider that the right to vote is fundamental to the nation's fate, fate which needs to be decided by the will of the majority, not by its indifference. Idea: If in the darkest moments of the Romanian history its ancestors were not present, where would Romania be now?
VIEW THE MICHAEL SPOT VIEW THE STEPHEN SPOT Adultshopcom: Fifty Shades
Cinema patrons going to the highly anticipated Fifty Shades Of Grey film had a good idea of what they were paying to see. But adultshop.com planned a surprise for the audience with this cinema advertisement. As the screen went black, a title appeared asking the audience "What's your naughty secret?". Using a clever audio illusion created by precise control of each of the cinema's surround speakers, it sounded like audience members are yelling out their sexual confessions in reply to the question on screen. The cinema crowds looked around to try to see who was brave enough to share their intimate secrets. Agency: Malcolm McLean Creative
VIEW THE SPOT Wolf Ranges: Reclaim The Kitchen
Seattle-based animation studio The Academy's Swedish team Brikk inspire culinary artistry in the new 2:45 PSA, "Reclaim the Kitchen," for Wolf Ranges out of The Richards Group.
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Bornholm Brewery Denmark has released this "All Natural" campaign.
VIEW THE ARMPIT AD VIEW THE CROTCH AD La Farfa: Chubby Font
Created the Chubby Font to convey the concept of Japanese magazine "La Farfa". This magazine protest that being chubby is not unhappy, be positive and live happily as you are. They wanted to communicate with chubby girls beyond magazine media. And then, Dentsu, invented this innovative font. After the launch, all Japanese fashion magazines and websites mentioned about this font and the mood of positive chubby spread within Japanese girls.
VIEW OUTDOOR Copenhell: Heavy Metal Gloves
Every winter, Copenhell hosts a mini-festival where fans come to celebrate heavy metal, while the outside world succumbs to the freezing cold. But even the heaviest of fans have to face the frostbites, when the howling winds call. So, to help them pay tribute to metal all the way home without ever, ever, giving in to the sub-zero temperatures a very special glove was designed⦠With the two middle fingers and thumb stitched together, the wearer permanently signals "The Sign of the Horns" the universal symbol of Heavy Metal. Agency: Hjaltelin Stahl, Copenhagen.
VIEW OUTDOOR Village Vacancies: Exhilarated
Exhilarating Typography from Village Vacances Valcartier. Agency: Lg2, Canada.
VIEW THE EXHILARATED AD VIEW THE NEVER AD VIEW THE SMILE AD Pet SOS: Make Love Not Dogs
An unsterilized male dog and female dog can have up to 67,000 descendants in just seven years. Can you keep them? Sterilize. Adopt. Protect. Agency: TBWASan Juan, Puerto Rico.
VIEW THE AD Funnyhowflowersdothatcouk: Cupiddrone
How do you spread love in 2015? By drone of course! Funnyhowflowersdothat.co.uk and Dutch creative agency Kingsday introduce #Cupidrone, a fully operational drone tasked with dropping roses this Valentine's Day.
VIEW THE SPOT Aquafresh: Toothpaste Valentines Day
TBWA/HAKUHODO, Tokyo has created a Valentines Day product demonstration utilising Aquafresh toothpaste.
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Halftime is over and it's time for the sharks to go back to work. Agency: Wieden + Kennedy, New York.
VIEW THE SPOT Canadian Winter Games : Wild Within
New work from director Sean Thonson for Destination British Columbia features powerful visuals of the BC's rugged coastline, rainforest, grassy plains and mountain ranges. Shot through Dare Digital, Vancouver "The Wild Within" features the incredibly diverse topography of Canada's westernmost province,
VIEW THE SPOT Ray Ban: Reflections
"Reflections" lets every selfie tell a story and translates Ray-Banâs contemporary lifestyle into an inspirational visual universe. Shoot, edit and SHARE unique double exposure pictures using your mobileâs front and back facing camera. Bringing the front-back selfie to new heights. Agency: Gents, Belgium.
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IKEA makes fun of how hard their furniture is to assemble in these outdoor billboards to promote there Assembly Service. Agency: Thjnk, Hamburg.
VIEW SHELF OUTDOOR VIEW WARDROBE OUTDOOR VIEW BED OUTDOOR
Subaru is the all-wheel drive that will make you forget winter. Agency: Agence Rinaldi, Montreal.
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