Outdoor ad: Bloomberg Television: ICE IMAGES

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Bloomberg, the world’s provider of business and financial news had undergone rebranding. BBH Asia Pacific Singapore had to get people aware of its new brand positioning as The Source.

Category Publications & media
Client Bloomberg Television
Agency BBH Asia Pacific
Country Singapore
Uploaded 12 March, 2010

Credits

Creative Director
Peter Callaghan
Creative team
EIRMA WEBSTER & ANGIE FEATHERSTONE
Regional Executive Creative Director
Steve Elrick
Agency Producer
HARIE HERMAN (TV)
Production company
FREEFLOW PRODUCTIONS - JAYE NEO (DIRECTOR), ALEXIS KRESTIN (PRODUCER)
Production company
ORION MARKETING AND EVENTS
Agency Producer
SHAUN LEE (PROJECT MANAGEMENT)

Other credits

REGIONAL BUSINESS DIRECTOR - ARA HAMPARTSOUMIAN

ACCOUNT DIRECTOR: EUGENIE YEO

ACCOUNT EXECUTIVE:PREMA TECHINAMURTHI

JASMINE QUEK, CREATIVE SERVICES DIRECTOR

PRINT PRODUCERS: ASMANIC YANG, JOE PANG

Bloomberg Television: ICE IMAGES

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