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James Mok

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Featured work
Vampire Brolleys
Client: Prime TV
Product: True Blood
Agency: DRAFTFCB, Auckland
Date: 2010-09-08
True Blood is a popular HBO show where vampires walk freely amongst humans. Usually at night time. To avoid any embarrassing daytime incineration, DraftFCB, Auckland designed these special umbrellas.
Angela
Client: MSD / Families Commission
Product: MSD / Families Commission
Agency: DRAFTFCB, Auckland
Date: 2010-08-24
Perpetrators and victims of family violence are surrounded by people who could help them – friends, family, neighbours, workmates . . . yet so often, no one speaks up. Spots from DraftFCB Auckland.
Jeff
Client: MSD / Families Commission
Product: MSD / Families Commission
Agency: DRAFTFCB, Auckland
Date: 2010-08-24
Perpetrators and victims of family violence are surrounded by people who could help them – friends, family, neighbours, workmates . . . yet so often, no one speaks up. Spots from DraftFCB Auckland.
I AM VAMPIRE
Client: Prime TV
Product: PRIME TV
Agency: DRAFTFCB, Auckland
Date: 2010-08-05
To launch Season 3 of the HBO series True Blood, DRAFTFCB Auckland created the ‘I Am Vampire’ website. We invited fans of the show to visit, register themselves as vampires and tell their story. We then created a full-page press ad,...
last one standing
Client: Prime TV
Product: PRIME TV
Agency: DRAFTFCB, Auckland
Date: 2010-08-04
A killer pandemic wipes out a multitude of voice over artists one by one in this radio commercial from DraftFCB Auckland.
Fridge magnet Billboard
Client: Bond + Bond
Product: Bond + Bond
Agency: DRAFTFCB
Date: 2010-07-16
Giant fridge magnet billboard for weekly whiteware deals from DRAFTFCB New Zealand
Fridge magnet Billboard
Client: Bond + Bond
Product: Bond + Bond
Agency: DRAFTFCB, Auckland
Date: 2010-07-16
Giant fridge magnet billboard for weekly whiteware deals from DRAFTFCB New Zealand
Fries
Client: Kate Whittle
Product: Man vs. Wild
Agency: DRAFTFCB, Auckland
Date: 2010-05-05
Man Vs Wild is a popular TV show where adventurer and ex S.A.S. soldier Bear Grylls is dropped into an extreme environment with little more than the clothes on his back. His mission is to survive. A large part of survival is finding food...
Kebab
Client: Kate Whittle
Product: Man Vs Wild
Agency: DRAFTFCB, Auckland
Date: 2010-05-05
Man Vs Wild is a popular TV show where adventurer and ex S.A.S. soldier Bear Grylls is dropped into an extreme environment with little more than the clothes on his back. His mission is to survive. A large part of survival is finding food...
Pizza
Client: Kate Whittle
Product: Man Vs Wild
Agency: DRAFTFCB, Auckland
Date: 2010-05-05
Man Vs Wild is a popular TV show where adventurer and ex S.A.S. soldier Bear Grylls is dropped into an extreme environment with little more than the clothes on his back. His mission is to survive. A large part of survival is finding food...
Man vs Wild - Fries
Client: Kate Whittle
Product: PRIME Television
Agency: DRAFTFCB, Auckland
Date: 2010-05-04
Man Vs Wild is a popular TV show where adventurer and ex S.A.S. soldier Bear Grylls is dropped into an extreme environment with little more than the clothes on his back. His mission is to survive. A large part of survival is finding food...
Man vs Wild - Kebab
Client: Kate Whittle
Product: PRIME Television
Agency: DRAFTFCB, Auckland
Date: 2010-05-04
Man Vs Wild is a popular TV show where adventurer and ex S.A.S. soldier Bear Grylls is dropped into an extreme environment with little more than the clothes on his back. His mission is to survive. A large part of survival is finding food...
Man vs Wild - Pizza
Client: Kate Whittle
Product: PRIME Television
Agency: DRAFTFCB, Auckland
Date: 2010-05-04
Man Vs Wild is a popular TV show where adventurer and ex S.A.S. soldier Bear Grylls is dropped into an extreme environment with little more than the clothes on his back. His mission is to survive. A large part of survival is finding food...
Rescue Special Ops - Girlfriend
Client: Prime TV
Product: Prime TV
Agency: DRAFTFCB, Auckland
Date: 2010-03-09
DraftFCB Auckland hype new Australian television action-drama on Prime TV New Zealand.
Rescue Special Ops - Select
Client: Prime TV
Product: Prime TV
Agency: DRAFTFCB, Auckland
Date: 2010-03-09
DraftFCB Auckland hype new Australian television action-drama on Prime TV New Zealand.
Rescue Special Ops - Kit
Client: Prime TV
Product: Prime TV
Agency: DRAFTFCB, Auckland
Date: 2010-03-09
DraftFCB Auckland hype new Australian television action-drama on Prime TV New Zealand.
Pooky Street
Client: Genesis Energy New Zealand
Product: Genesis Energy
Agency: DRAFTFCB, Auckland
Date: 2010-02-05
They say you should never work with animals but the new Genesis Energy TVC, created by DraftFCB, Auckland shows just how much fun it can be. The new TVC shows Genesis Energy doing things the neighbourly way, and features their ever-popul...
Falling apart
Client: Alcohol & Drug Helpline
Product: Alcohol Drug Helpline
Agency: DRAFTFCB, Auckland
Date: 2010-01-11
Radio ad from DRAFTFCB Auckland demonstrating when you use Methamphetamine, your life can fall apart
Sunlight
Client: Prime TV
Product: Prime TV
Agency: DRAFTFCB, Auckland
Date: 2009-09-07
Now that vampires live amongst us, DRAFTFCB, Auckland felt it was only right to point out the danger. A new campaign to promote the TV series 'True Blood' on Prime TV.
Construction
Client:
Product: Prime TV
Agency: DRAFTFCB, Auckland
Date: 2009-09-04
When work on one of Auckland's largest developments stopped, the public were lead to believe the recession caused it. DRAFTFCB Auckland let them in on the real reason.
Late again
Client:
Product: True Blood on Prime TV
Agency: DRAFTFCB, Auckland
Date: 2009-09-01
Radio spot from DraftFCB Auckland to promote True Blood on Prime TV
Wooden Stake Poster
Client: Prime TV
Product: True Blood
Agency: DRAFTFCB, Auckland
Date: 2009-04-08
True Blood is a TV show about vampires walking freely among humans.
The vampires do their best to resist the urge to bite. But just in case, DRAFTFCB, Auckland put these posters up so us humans have something to protect ourselv...
Flight of the Conchords - Roll Call
Client: SKY/PRIME
Product: Prime TV
Agency: DRAFTFCB, Auckland
Date: 2009-03-13
A radio spot from DRAFTFCB Auckland.
Classroom
Client: Mitre 10
Product: Mitre 10 Brand
Agency: DRAFTFCB, Auckland
Date: 2008-12-08
Labrador pups retrieve, baby billy-goats head-butt each other
and Kiwi kids DIY. Mitre 10's latest campaign from Draftfcb Auckland confirms that all Kiwispossess the do-it-yourself gene.
Sandpit
Client: Mitre 10
Product: Mitre 10 Brand
Agency: DRAFTFCB, Auckland
Date: 2008-12-08
Labrador pups retrieve, baby billy-goats head-butt each other
and Kiwi kids DIY. Mitre 10's latest campaign from Draftfcb Auckland confirms that all Kiwispossess the do-it-yourself gene.
Forensics
Client: Prime Television
Product: Prime Idents
Agency: DRAFTFCB, Auckland
Date: 2008-12-03
Draft FCB Auckland decided on not the usual treatment of a TV channel's watermark. Directed by Flying Fish's Luke Savage for Prime TV.
Cow lick
Client: Prime Television
Product: Prime Idents
Agency: DRAFTFCB, Auckland
Date: 2008-12-03
Draft FCB Auckland decided on not the usual treatment of a TV channel's watermark. Directed by Flying Fish's Luke Savage for Prime TV.
Rugby Kids
Client: Prime Television
Product: Prime Idents
Agency: DRAFTFCB, Auckland
Date: 2008-12-03
Draft FCB Auckland decided on not the usual treatment of a TV channel's watermark. Directed by Flying Fish's Luke Savage for Prime TV.
Love Scene
Client: Prime Television
Product: Prime Idents
Agency: DRAFTFCB, Auckland
Date: 2008-12-03
Draft FCB Auckland decided on not the usual treatment of a TV channel's watermark. Directed by Flying Fish's Luke Savage for Prime TV.
Balloons
Client: Prime Television
Product: Prime Idents
Agency: DRAFTFCB, Auckland
Date: 2008-12-03
Draft FCB Auckland decided on not the usual treatment of a TV channel's watermark. Directed by Flying Fish's Luke Savage for Prime TV.
Painters
Client: Prime Television
Product: Prime Idents
Agency: DRAFTFCB, Auckland
Date: 2008-12-03
Draft FCB Auckland decided on not the usual treatment of a TV channel's watermark. Directed by Flying Fish's Luke Savage for Prime TV.
Home
Client: Whitcoulls
Product: Whitcoulls
Agency: DRAFTFCB, Auckland
Date: 2008-09-11
The new Whitcoull’s campaign via DraftFCB Auckland is all about everyday moments, made a little wonderful by Whitcoulls products. All spots feature the talents of the Wellington International Ukulele Orchestra.
Work
Client: Whitcoulls
Product: Whitcoulls
Agency: DRAFTFCB, Auckland
Date: 2008-09-11
The new Whitcoull’s campaign via DraftFCB Auckland is all about everyday moments, made a little wonderful by Whitcoulls products. All spots feature the talents of the Wellington International Ukulele Orchestra.
Street Poster
Client: Mini
Product: MINI Clubman
Agency: DRAFTFCB, Auckland
Date: 2008-09-09
To launch the ‘Worlds Biggest MINI’ - the MINI Clubman, DRAFTFCB Auckland created a teaser campaign playing on the idea of making stuff bigger by tricking up road side and foot traffic street posters.
Street Poster
Client: Mini
Product: MINI Clubman
Agency: DRAFTFCB, Auckland
Date: 2008-09-09
To launch the ‘Worlds Biggest MINI’ - the MINI Clubman, DRAFTFCB Auckland created a teaser campaign playing on the idea of making stuff bigger by tricking up road side and foot traffic street posters.
Street Poster
Client: Greg Hedgepeth @ MINI
Product: MINI Clubman
Agency: DRAFTFCB, Auckland
Date: 2008-09-09
To launch the ‘Worlds Biggest MINI’ - the MINI Clubman, DRAFTFCB Auckland created a teaser campaign playing on the idea of making stuff bigger by tricking up road side and foot traffic street posters.
The Robert Harris Inspiration Collection
Client: Robert Harris Coffee Roasters
Product: Robert Harris Coffee Roasters
Agency: DRAFTFCB, Auckland
Date: 2008-09-02
For Robert Harris Coffee Roasters via DraftFCB Auckland, 10 artists were commissioned to create 30 original works from coffee napkins. Their creations were exhibited in successive bus shelters creating a street-level, outdoor gallery. Th...
The Robert Harris Inspiration Collection, 2
Client: Robert Harris Coffee Roasters
Product: Robert Harris Coffee Roasters
Agency: DRAFTFCB, Auckland
Date: 2008-09-02
For Robert Harris Coffee Roasters via DraftFCB Auckland, 10 artists were commissioned to create 30 original works from coffee napkins. Their creations were exhibited in successive bus shelters creating a street-level, outdoor gallery. Th...
The Robert Harris Inspiration Collection, 3
Client: Robert Harris Coffee Roasters
Product: Robert Harris Coffee Roasters
Agency: DRAFTFCB, Auckland
Date: 2008-09-02
For Robert Harris Coffee Roasters via DraftFCB Auckland, 10 artists were commissioned to create 30 original works from coffee napkins. Their creations were exhibited in successive bus shelters creating a street-level, outdoor gallery. Th...
The Robert Harris Inspiration Collection
Client: Robert Harris Coffee Roasters
Product: Robert Harris Coffee Roasters
Agency: DRAFTFCB, Auckland
Date: 2008-09-02
For Robert Harris Coffee Roasters via DraftFCB Auckland, 10 artists were commissioned to create 30 original works from coffee napkins. Their creations were exhibited in successive bus shelters creating a street-level, outdoor gallery. Th...
Skirt
Client: Prime TV
Product: Secret Diary of a Call Girl
Agency: DRAFTFCB, Auckland
Date: 2008-04-29
DraftFCB Auckland is behind a wind activated billboard to promote Prime TV's new show, "Secret Diary of a Call Girl".
Skirt
Client: Prime TV
Product: Secret Diary of a Call Girl
Agency: DRAFTFCB, Auckland
Date: 2008-04-29
Wind activated billboard to promote Prime TV's new show, "Secret Diary of a Call Girl".
Perfume, Handbag & Watch
Client: Prime TV
Product: Secret Diary of a Call Girl
Agency: DRAFTFCB, Auckland
Date: 2008-04-28
To advertise Prime’s sexy new drama “Secret Diary of a Call Girl” DraftFCB Auckland wanted the ads themselves to reflect the duplicity of the main characters double life. They created what first appears to be standard fashion adve...
Perfume, Handbag & Watch
Client: Prime TV
Product: Secret Diary of a Call Girl
Agency: DRAFTFCB, Auckland
Date: 2008-04-28
To advertise Prime’s sexy new drama “Secret Diary of a Call Girl” DraftFCB Auckland wanted the ads themselves to reflect the duplicity of the main characters double life. They created what first appears to be standard fashion adve...
Perfume, Handbag & Watch
Client: Prime TV
Product: Secret Diary of a Call Girl
Agency: DRAFTFCB, Auckland
Date: 2008-04-28
To advertise Prime’s sexy new drama “Secret Diary of a Call Girl” DraftFCB Auckland wanted the ads themselves to reflect the duplicity of the main characters double life. They created what first appears to be standard fashion adve...
Barisa@Home
Client: Robert Harris Coffee Roasters
Product: Barista@Home Coffee
Agency: DRAFTFCB
Date: 2008-03-05
DraftFCB, Auckland was briefed to bring the Barista@Home brand of coffee to life online and capture the experience of cafe quality coffee in your own home.
Alfred
Client: Families Commission/Ministry Of Social Development
Product: Campaign for Action on Family Violence
Agency: DRAFTFCB, Auckland
Date: 2008-02-20
DRAFTFCB Auckland convinced four men with experience of violence towards women to front up for the latest "not ok" campaign and share their stories on national TV.
George
Client: Families Commission/Ministry Of Social Development
Product: Campaign for Action on Family Violence
Agency: DRAFTFCB, Auckland
Date: 2008-02-20
DRAFTFCB Auckland convinced four men with experience of violence towards women to front up for the latest "not ok" campaign and share their stories on national TV.
Vic
Client: Families Commission/Ministry Of Social Development
Product: Campaign for Action on Family Violence
Agency: DRAFTFCB, Auckland
Date: 2008-02-20
DRAFTFCB Auckland convinced four men with experience of violence towards women to front up for the latest "not ok" campaign and share their stories on national TV.
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