Speight's: Speight's Movember

Each November, New Zealand puts the spotlight on men’s health with ‘Movember’.

This year, Speight’s mission was to get men to open up by embracing the ultimate icebreaker - a decent hug.We discovered that when people hug for 6 seconds or more the feel good hormone, oxytocin is released creating a stronger bond and connection between the huggers.

So this year the message was simple: Hug a mate for 6 seconds or more, after that, talking’s easy.

The radio spot, part of a larger integrated campaign, took people through a step by step demonstration of how to really hug their mate.