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Pringles: King Size Cans.jpg)
Pringles wanted to bring the brand into the booming basketball culture in Australia and drive associations with sport, so it teamed up with NBL champions, the Sydney Kings to bring some salty, snacking goodness to the game. We created the ultimate life-sized snacking accessory - King Sized Cans. Each limited-edition Pringles can was custom-made to match the height of every Kings player. We shared personalised King Sized Cans with lifestyle, marketing and sport media, alongside food and lifestyle influencers to drive mass awareness. Supported with social video content and a competition mechanic, we took the brand’s relevance in sport culture to new heights.
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