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stc - Saudi Telecom Company: Car plates
stc is one of the main telecom companies in the region and wanted to launch a campaign showing that now you can choose a premium phone number through their app. This new service is meant to seize an opportunity in the market, since in the Middle East, numbers can be a sign of prestige, status, and uniqueness for those who own them. For instance, to acquire premium car plates in the region, people can spend more than the cost of the car itself. Thus, the campaign aimed to bring this notion of prestigious numbers into the realm of telecommunication. To accomplish that, we looked for inspiration in the numbers of sports legends and premium car plates, embodying excellence and status into the campaign. It shows that a premium phone number is more than a means of contact, it’s about offering a piece of individuality and prestige, allowing stc’s customers to own a number that truly represents them.
Deputy Managing Director: Daniel Shepherd-Smith Related
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