Transavia: #VeryBadPic Mountain

Transavia dares make a commercial with nothing but messed up photographs instead of good ones.
Its not easy to always take great pictures on holiday. That’s the insight used by Transavia for its latest fun and original campaign: #VeryBadPic.
Broadcast on TV, radio, display and social media - especially Instagram - the campaign gives a second life to bad pictures, by transforming people’s worst photography into round trips for two people.