Heineken: Go Places 2.0

HEINEKEN launches an innovative new campaign informed by the real and exciting experiences of employees, to engage and inspire future talent. Go Places 2.0 features 33 HEINEKEN employee stories from around the world that showcase the entrepreneurial culture upon which HEINEKEN was built. The collection of films illustrate how with the right mindset, people 'Go Places' physically and professionally during a career at HEINEKEN. HEINEKEN seeks to employ professionals with a thirst for knowledge and a spirit for adventure. With a curious mind and a broad skill set, these professionals embody the company's core values and culture and what sets it apart from its competitors. Go Places 2.0 is a continuation of HEINEKEN's Go Places campaign, launched in 2016, which focused on making the online application process personalised, compelling and interactive with the aim of attracting digitally dynamic talent.