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Resident Evil 2: The Choice is Yours
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Following a pitch process, Capcom EMEA and UK has chosen digital agency Biborg to design and produce the digital campaign for the launch of the new Resident Evil 2 game. To tantalize gamers and internauts alike, Biborg decided to create a campaign that brings the audience into the heart of the intrigue, and lets them choose the story. Using a YouTube TrueView format, Biborg linked several videos with end cards that propose different choices to users, giving them the possibility of selecting Leon or Claire and what they’d like them to go through. It’s one of the first multiple-choice TrueView ads in the video game sector and it allows users to dive into the latest installment of the cult survival horror game, and choose their own 1.5 minute story. The immersive experience brings users into the story, inviting them to uncover different scenes within the game, and ultimately order a copy.
Account Manager: Sergio Nieves |
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