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Smith's: The Entre
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This Australia Day, Smith’s is calling for Aussies to get back to the classic “Snag” and “Sauce” with the release of their new Smith’s Snag & Sauce chips. The brand has partnered with PHD to launch its limited-edition chips ahead of the public holiday with a new ad campaign. In a comical play on the BBQ occasion, Smith’s new Australia Day ad calls out the current changes to Aussie BBQ as it becomes awash with charcuterie boards and grazing paddles. It highlights that people spend more time taking photos of food than eating it. Smith’s has called for the end to this madness through a new video ad that asks Aussies to get back to the humble Snag and Sauce this Australia Day.
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