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Kellogg's: Your #PerfectBowl
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What do a mermaid, a bikie, a crane-driver, and a State gymnastics team all have in common? They all love eating a perfect bowl of Kellogg's cereal. They also feature in a new Kellogg's campaign launching this week, featuring a diverse group of real life Australians sharing the unique way each one enjoys 'My Perfect Bowl'. The documentary-style ads, created by J Walter Thompson Sydney, feature ten groups of real families and friends, all genuine Kellogg's fans, debating their version of perfect. The unscripted testimonials show the many mysterious and wonderful ways Australians enjoy their cereal – from Dane, who works on a crane and eats his Just Right while watching the city wake 30 storeys up, to Colin who’s been a fan of Corn Flakes for 65 years, and Annie Mation, a drag queen who loves her Rice Bubbles after doing a late-night show. All true stories that are irreverent and, at times, touching. The cast was found by reality TV casting agent, Lucky Price, of The Block fame, who was engaged by J. Walter Thompson late last year to take to the street and social media to find true Kellogg’s fans who would allow a crew into their homes – and bowls.
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