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The 'me too.' movement, created by Tarana Burke in 2006 to support survivors and end sexual violence, today releases four PSAs in partnership with creative agency Deutsch. Through the message “We hear you. We see you. We believe you.,” the PSAs aim to rally survivors and supporters together in the fight to end sexual violence through testimonies from Terry Crews, Emily Waters, Daniela Contreras and an anonymous survivor. The PSAs debuted privately at the “The Inn” House in partnership with HBO at the 2019 Sundance Film Festival. Using the idea of “empowerment through empathy,” the ‘me too.’ movement supports survivors from all walks of life in hopes of returning them to joy. Through survivors’ own words, these films aim to raise empathy and hope for all. The PSAs will be shared on Burke’s social channels among allies of the movement.
Credits
Other credits
Partner: Brien Holman
Executive Director Brand Partnerships, Partner: Jayson Whitmore
Managing Director, Partner: Jen Lucero
Head of Production: Eric Zapakin
Design Team: Juliet Park, Heather-Lynn Aquino, Yoyo Wang, Eleena Bakrie, Arthur Metcalf, Matty Deans
Animatation Team: Hyungsoon Joo, Matty Deans, Arthur Metcalf, Zak Tietjen
doutone – Music
Note: They purposely use lowercase letters in “duotone audio group” and “duotone audio post”
Music Company: duotone audio group
Managing Director: David Leinheardt
Executive Producer: Ross Hopman
Producer: Gio Lobato
Sound Design: duotone audio post
Sound Designer: Juan Aboites & Andy Green
Executive Producer, Audio Post: Greg Tiefenbrun
Musicology: Dan Dixon
EVP: Jorge Calleja
EVP, Head of Design: Adhemas Batista
Head of Strategy: Kelsey Hodgkin
Production
SVP, Executive Producer: Mary Ellen Duggan
Senior Integrated Producer: Jesse Pugh Ferguson
Business Affairs/Traffic:
SVP, Director of Integrated Business Affairs: Gabriela Farias
SVP, Director of Traffic Operations: Carie Bonillo
Senior Integrated Business Affairs: Saeyoung Kim
Account Management:
President, Deutsch Los Angeles Kim Getty
EVP, Group Account Director: Montse Barenna
VP, Director of Experience: Acacia May
Account Supervisor: Nissa Gutierrez
PR
VP, Director of Communications: Mikaela Liboro
PR Manager: Karina Brennan
Audio Record / Mix
Steelhead
Audio Engineer: Cayce Sylvester
Managing Director: Ted Markovic
Executive Producer: Adam Becht
Audio Director: Terry Miglin
Producer: Patrick Lewis
740 Sound
Mixer: Chris Pinkston
Executive Producer: Scott Ganary
Producer: Jeff Martin
Assistant Mixer: Will Pugh
Lime Studios
Mix Engineer- Tom Paolantonio, Matt Miller,
Assistant Mixer - Lisa Mermelstein
Executive Producer - Susie Boyajan
Producer: Kayla Phungglan
Anthem - Psyop
Director/Designer: Pedro Lavin
Animation Director/Designer: Marika Cowan
Animator: Mayukh Goswami
Compositor: Sean Wehrli
Executive Producer: Lydia Holness
Producer: Jodi Kraushar, Nyenye Kitchings
Daniela - Hornet
Production Co: Hornet
Director: Natalie LaBarre
Executive Producer: Hana Shimizu
Head of Production: Sang-Jin Bae
Development Producer: Kristin Labriola
Senior Producer: Cathy Kwan
Editor: Stephanie Andreou
Production Coordinator: Riley Spencer
Storyboard Artist: Natalie LaBarre
Designers: Natalie LaBarre, Sami Healy, Sara Litzenberger
Lead Compositor: Mike Luzzi
Animators: Angela De Vito, Natalie LaBarre, Sami Healy, Sara Litzenberger
Animation Interns: Andres Padilla, Ella Dobson, Kathleen Gleeson, Seongjin Yoon
Compositor: Ted Wiggin
Emily Waters – Elastic Studios
Design Studio: Elastic
Creative Supervision: Heidi Berg, Lisa Bolan
Type Designer: Benjamin Woodlock
Animators: Steven Biggert, Earl Burnley, Alex Silver
Cel Animation: Michael Relth, Jahmad Rollins
Editor: Rachel Fowler
Senior Producer: Paul Makowski
Head of Production: Kate Berry
Executive Producer: Luke Colson
Managing Director: Jennifer Sofio Hall
