New Zealand Rugby: Raise the Stakes

NZ Rugby has launched its latest campaign to build excitement that Investec Super Rugby - home to some of the most exciting rugby in the world - is about to kick off. The new campaign by Special Group enlists some of New Zealand's biggest risk takers and rugby greats to help show what's on the line. The season-long, multi-layered campaign is spearheaded by a 45 second film revealing the psychology of sport at the highest level featuring legendary cricket risk-taker and rugby fan Brendon McCullum.