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Olay: Killer Transformation
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Olay is doing its part to change the male-centric narrative of ads aired during the Big Game, speaking directly to the 45 percent of NFL fans who are women through the brand's first-ever Super Bowl ad. The ad showcases the efficacy of Olay's 28-day challenge in an entertaining way that's unexpected from the brand. Agency: Saatchi & Saatchi, USA.
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