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mcDelivery: Rain, 3
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TBWAParis releases a new print campaign for McDonald’s’ home delivery, playing once again with the urban dimension of the brand. This series of visuals depicts buildings and stormy skies seen through windows soaked in the rain - giving a pictorial aspect to the composition. This campaign is made around the customer’s point of view. It is based on a strong insight: when it rains, there is nothing like staying at home and getting a McDonald’s delivery. Confronted to this situation, the McDelivery service becomes obvious for the spectator. The campaign has been taken by the photographer Roberto Badin.
Advertising Managers : Xavier ROYAUX, José JACINTO, Benoit KOLB Related |
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