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PLUS Supermarkten: Eat Well. Live Well.
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It's almost a cliche that the first few months of the year are devoted to health, wellness and the idea that less is more. However J. Walter Thompson Amsterdam manages to give this old trope a new twist in the agency's new film for PLUS Supermarkets, 'Eat Well. Live Well.' The film, directed by Pink Rabbit's Ismael, is told through the eyes of a long-term couple, which despite numerous years together and obvious affection, start living separate lives. The woman watches her husband closely, as he does all he can to stay fit. He seems to be obsessed by a new – and somewhat suspiciously - healthy lifestyle… He stops eating his normal meals, fills up on fruit and vegetables instead - and is constantly checking his weight, jogging and spending time boxing at the gym. After all these years together, his wife suspects an affair.
Business Lead: Budi Gonzalez de Chaves |
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