Verizon: The Team That Wouldn't Be Here

Verizon debuted its touching Super Bowl campaign, 'The Team That Wouldn't Be Here', highlighting the real stories of 12 NFL stars (LA Chargers Coach Anthony Lynn and 11 NFL players), all of whom experienced a life-changing situation, car accidents, childhood house fires, and devastating natural disasters, and the first responders who saved them. As part of the campaign, McCann New York developed AllOurThanks.com, which features the full stories of all 12 NFL stars and encourages fans to upload a photo and share a thank you message to first responders. R/GA evolved last year's digital experience from thanking first responders to showing the deep impact they’ve had on millions of people’s lives. If it weren't for a first responder, they would not be where they are today – they are literally 'The Team That Wouldn't Be Here'. Through a partnership with Imposium, people's thank you messages are seamlessly inserted into a dynamic and localized video that's dedicated to showing first responders the impact they've had on their local communities.