Self Promotion: Mood of the Nation

Number 9 in our countdown of 13 creative treats from 13 years of Brothers and Sisters. Spotify 'Mood of the Nation'. Brothers and Sisters were proudly the first agency to take Spotify's listening data and use it in a creative and compelling way. Our insight was that music is a window into the soul and says everything about how you’re feeling. Spotify gave us access to their live data, and in real time, we assessed which British cities were happiest or saddest. And broadcast the results to commuters. Birmingham might not be pretty. But it sure is happy.