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Coca-Cola: Where Everyone PlaysThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Coca-Cola Great Britain has kicked-off its Premier League partnership with the launch of a new multi-million-pound campaign which gives supporters a starring role and celebrates the power of football to bring people together. Created by M&C Saatchi, the campaign 'Where Everyone Plays' highlights that it's not only the players who make the Premier League the most diverse and exciting league in the world, but also everyday people, from the groundskeepers to the fans. The campaign includes a 90-second TV advert which brings together more than 250 real supporters from all 20 Premier League clubs, alongside Manchester United and England star Jesse Lingard, and former Premier League star and broadcast pundit Jermaine Jenas, who takes matchday analysis to another level with a very unusual appearance. The colourful ad highlights the nation’s passion for football, profiling unique characters including Everton fan icon “Speedo Mick” and Crystal Palace mascot Kayla the Eagle – set to the soundtrack of Yazoo’s Only You. The partnership between Coca-Cola and the Premier League will give football fanatics across the country the chance to get up close and personal with the Premier League Trophy as it tours cities in the UK this March and April with the first Official Coca-Cola GB Trophy Tour.
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