TV ad: Mercedes-Benz: Off The Grid

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Embed Video

LEAD Agency, Copenhagen and Mercedes go off the grid, physical as well as mentally in this short film revolving around the special state of mind that goes into trail running. Edson Sabajo of Patta Running Team (NL) elaborates on the aspect of leaving the inner city grid behind and seeking out the extra dimension to running in the wild.
Together with TrackMafia founder Cory Wharton-Malcolm (UK) he goes in to details regarding the benefits of seeking out what it means to run without limitations. The film is shot in the southern part of Denmark. The project came together in a partership between Danish Athletics Federation, DGI, the city of Guldborgsund and Mercedes-Benz Denmark. This was done to bring attention to Denmark as a running destination and Denmark hosting the world championship in Cross Country running in 2019.