Pedidos Ya: Pedidos Ya

Impero Buenos Aires has created its third campaign for Pedidos Ya, Argentina's largest app-based food delivery service. The campaign, which is live now on digital and social media across Argentina and may be lined up for TV over the coming weeks, embraces a superhero aesthetic and parodies the iconic comic-book Bat-signal to bring to life the message that, however hungry you are, Pedidos Ya is on hand to save the day. The work shows Pedidos Ya delivery drivers arriving to tend to the needs of customers – from a mother preparing dinner who finds she is out of grated cheese, to a group of friends watching the football in need of beer, to students whose coffee supplies have run low.