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RITAS Spritz: Seth


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RITAS, the legendary brand behind the original margarita in a can, is expanding its core lineup for the first time. Launching RITAS Spritz, Anheuser-Busch and advertising agency Fallon bring the unmistakable personality of The Ritas characters to educate consumers about the new product. In a series of TV spots, online video and social content, the always-entertaining Ritas offer a tutorial for how to best enjoy the new, fruity, fizzy beverage that you can drink from a can or over ice – and reassure you that their expertise comes from nearly 50 years of drinking experience.
Credits Other credits

Social Strategist––Sam Christian

Business Affairs Manager––Mona Morris

Account Director––Chase Haviland

Account Supervisor––Ale Wicka

WAX

Head of Production––Evan Kerwood

Editor––Jason Sager

Assistant Editor––Jean Taylor

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