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P&O Cruises: Norway all the Way
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P&O Cruises explored new territory with an episodic series of feature films, 'Norway all the Way', that took viewers to the Nordics with Rob Brydon and his son. Founded, the creative agency behind the campaign, and the Snapper production team sought to assuage any doubts around cruise holidays, and show that P&O Cruises holidays have all the right ingredients for a rewarding and fulfilling holiday. Rob Brydon alongside Jack Crutch, who plays the unwilling holiday companion, explore the Norwegian fjords, building on the experiences on and off the ship – ziplining, kayaking and mountain hikes. The duo work well together in the funny and charming films where, due to his poor mother’s leg being in plaster, Rob Brydon’s son is coerced into joining him on a cruise. Despite his initial reluctance to embark on the trip and an aversion to his dad's jokes, we see the son warming to the experience. The film ends with him being a convert to cruising.
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