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Top 6: December 5th 2007
Interactive
Boost UP: Boost UP
Top 6: December 5th 2007
Mekanism recently teamed up with JWT New York to re-launch Boost UP, a nationwide campaign encouraging teens to stay in school. The website (www.BoostUp.org) allows users to give "boosts," new media's version of a shout-out, to any of the ten students spotlighted in the program's class of 2008. Working with JWT, Mekanism handled all the creative and production of the new site as well as designing the graphic elements that were incorporated across the campaign. Leading the creative charge behind the site development was Mekanism Partner/ECD Ian Kovalik, as well as Producer Steve Muller and CD Emmet Feldman. Commenting on the process, Kovalik noted, "We wanted to create a site that was both easy and really fun to use, but that also incorporated technology that could track progress and encouragement in real time. We created a tool that literally builds encouragement-skyscrapers for each teen on the site, whether encouragement comes online, through email or text message, or on the teens MySpace or Facebook pages."
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