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Kimball: Difficult husband.
The films from Saatchi & Saatchi Arachnid are targeted at grass roots Malays in Malaysia, engaging them in the manner they respond most positively to: simple comedy. We found a way to merge the Kimball brand name with the Malay word 'boleh', which means 'can' or 'can be done', to create a new word, 'Kimball-leh'. The films revolve around slices of life of our target audience to show how we can elevate meals/food with Kimball sauces.
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